Broken Arrow City Council
Meeting of: 06-20-2022
Title:
title
Approval of and authorization allowing the Tourism and Economic Development Team to implement a rideshare program for Broken Arrow with Uber
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Background:
The Tourism and Economic Development team is recommending a pilot program with Uber to provide rideshares in the Broken Arrow Hotel District. The pilot program will provide rideshares at no cost to hotel visitors. Visitors will be restricted to utilize the rideshares to visit either The Rose District or New Orleans Square during the pilot program.
The goal of the program is to entice those visiting the Tulsa region to utilize Broken Arrow lodging, as well as connect visitors with shopping and dining experiences in Broken Arrow. This program will also allow the City to start testing micro-transit options.
As part of the pilot program, the Tourism and Economic Development team is recommending that $50,000 of Visit Broken Arrow funds be utilized until they are exhausted. Once these funds are exhausted, the Tourism and Economic Development team will provide a report on the success of the program to analyze the potential continued implementation of the initiative.
Staff communicated this program with the hotels within the district and there was a very positive response to this pilot program. If approved by Council, the program is expected to have a late summer to early fall implementation target date.
Cost: $50,000.00
Funding Source: Visit Broken Arrow
Requested By: Jennifer Rush, Economic Development Manager
Approved By: City Manager’s Office
Attachments: Uber Transit Partnership Requirements
Recommendation:
recommend
Approve and authorize the Tourism and Economic Development team to implement a rideshare program for Broken Arrow with Uber
end