Broken Arrow Economic Development Authority
Meeting of: 09-03-2019
Title:
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Consideration, discussion, and possible approval of and authorization to execute a Professional Services Agreement with Ghost and Anglin to develop a strategic marketing plan to promote local businesses and shopping local for Fiscal Year 2020
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Background:
The City of Broken Arrow, like all municipalities in the State of Oklahoma, relies solely on sales tax revenue to fund necessary operational expenses, such as, but not limited to, answering 911 calls, providing police and fire protection, and repairing potholes. Sales tax revenue is generated within Broken Arrow when customers purchase goods and dine out in our community; however, consumers today have many more options when it comes to buying merchandise, putting local retailers at a competitive disadvantage. They face competition from online stores, as well as stores located in Tulsa within close proximity to Broken Arrow.
In order to help local businesses stay profitable and generate much needed sales tax revenue for the City, staff is requesting to retain the services of Ghost and Anglin PR to develop a strategic marketing plan outlining specific activities that will engage residents to shop locally within Broken Arrow.
The City historically has not invested resources into branding and marketing its retail opportunities to consumers. Due to the critical role sales tax revenue has in the City's ability to provide core services, staff believes defining and deploying a focused marketing strategy is an important function of municipal government.
Staff sent out a Request for Qualifications and interviewed several marketing firms before deciding on Ghost and Anglin.
Cost: $34,500
Funding Source: BAEDA Operating Budget for Professional Services
Requested By: Norm Stephens, Economic Development Manager
Approved By: City Manager's Office
Attachments: Professional Services Contract with Ghost/Anglin
Recommendation:
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