Broken Arrow Convention and Visitors’ Bureau
Meeting of: 03-13-2017
To: Convention and Visitors’ Bureau Board
From: Office of Tourism
Title:
title
Consideration, discussion and possible approval of Services Contract with Destination Services, LLC to assist the Convention and Visitors Bureau with the implementation of the Strategic Plan for a cost of $8,400.00 for Fiscal Year 2017
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Background:
Young Strategies and Destination Services, LLC completed an extensive destination tourism asset inventory for Broken Arrow January 17, 2017. The results from this study provided a Strategic Plan for the CVB. Some of the objectives provided in the Strategic Plan include:
• Assist the CVB staff in all Strategic Plan implementation strategies
• Provide staff instruction as it relates to strategy implementation
• Assist with the development of effective sales efforts as recommended by the Strategic Plan
• Assist the CVB with evaluating the success of various implementation plans
Some of the action items that will be required in order to fully implement the Strategic Plan include:
• Create a new structure for the CVB to focus on sales and marketing to drive increased room demand
• Increase the size of the board from seven to nine members
• Increase staffing to include Group Sales and Administrative/Office Support
• Develop aggressive strategies for website/digital and traditional marketing partnership with regional and state CVBs
Staff is recommending approval of a Services Contract with Destination Services, LLC to provide assistance to the CVB to implement the Strategic Plan for a cost of $2,800.00 per month. Staff is recommending a three-month Services Contract with Destination Services, LLC to begin April 1, 2017 thru June 30, 2017 for a cost of $11,400.00 for Fiscal Year 2017.
Cost: $8,400.00
Prepared By: Lori Hill, Tourism Director
Reviewed By: Finance Department
Legal Department
Assistant City Manager
Approved By: Norman Stephens, Assistant to the City Manager/Economic Development Coordinator
Attachments: DRAFT Services Contract with Destination Services, LLC
Recommendation:
Approve Contract with Destination Services, LLC