Broken Arrow City Council/CVB
Meeting of: 01-17-2017
To: Mayor and City Council
From: Office of Tourism
Title:
title
Presentation, discussion, and review of the Tourism Asset Inventory Project Final Report presented by Young Strategies, Inc.
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Background:
On May 17, 2016, the Broken Arrow City Council approved a Professional Services Contract with Young Strategies, Inc. to provide a Tourism Asset Inventory for the Broken Arrow Convention and Visitors’ Bureau. The purpose of the asset inventory is to provide a program of work for future programming and direction for the CVB.
The final report will provide a visitor profile and measure and evaluate the economic impact of tourism in Broken Arrow. These objectives will include the reasons people visit Broken Arrow, where they visit from, activities they are doing, and demographic information.
Mr. Berkeley Young of Young Strategies, Inc. will present the final report to City Council and the Convention and Visitors’ Bureau on this project.
Cost: None
Prepared By: Lori Hill, Tourism Director
Reviewed By: Economic Development Coordinator/Assistant to the City Manager
Legal Department
Approved By: Michael L. Spurgeon, City Manager
Attachments: None
Recommendation:
No action required