Broken Arrow City Council
Meeting of: 07/15/2024
Title:
title
Ratification of previous payment of $150,000 and approval of and authorization to execute a contract with Inhouse Advertising for marketing services
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Background:
On October 18, 2022, City Council approved a request for proposal to obtain marketing services as set forth in the Visit Broken Arrow Strategic Plan with a cost not to exceed $150,000.
On May 9, 2023, the Visit Broken Arrow Board approved rewarding the contract to Inhouse Advertising (17 submissions were received and reviewed by a VBA Committee).
Inhouse has satisfactorily completed the original contract including the development and initial implementation of a robust marketing strategy for Visit Broken Arrow.
Visit Broken Arrow and Inhouse have negotiated a new scope of work for FY25 to include carrying out the marketing strategy identified in the original contract, as well as a heavy focus on the “Bullseye” marketing campaign as presented to the Visit Broken Arrow Board on May 27, 2024 and City Council on June 3, 2024.
A few highlights of the FY25 contract:
• New Website Build Out
• New Instagram Rebuild
• Monthly Organic Posting
• Quarterly Newsletter
• Micro Influencer
• Bullseye marketing
• Digital advertising - SEO, social, targeted display
• Traditional advertising - TV, print, radio
• Creative design work
• Custom Product ordering
Cost: $150,000
Funding Source: Visit Broken Arrow
Requested By: Makala Barton, Tourism Manager
Approved By: City Manager’s Office
Attachments: N/A
Recommendation:
recommend
Ratify previous payment of $150,000 and approve and authorize execution of a contract with Inhouse Advertising
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