Broken Arrow City Council
Meeting of: 07/14/2026
Title:
title
Approval of and authorization to execute the FY27 Professional Services Agreement between the City of Broken Arrow and Sparkloft Media
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Background:
In March of 2026, Visit Broken Arrow (VBA) posted an RFP for marketing services for FY27. There were twenty-three proposals received from destination marketing agencies nationwide. VBA Staff and a review committee (made up of several VBA board members) reviewed the submissions, including a sample exercise received from each of the five finalists.
After careful review, VBA staff and the review committee determined that the recommended agency of choice is Sparkloft Media. While there were several factors that went into this decision, ultimately Sparkloft Media demonstrated the clearest strategy, with the deepest understanding of Visit Broken Arrow's current position, strategy, and vision for the future.
Based in Portland, Oregon, Destination Marketing is Sparkloft Media's core business. They have worked with more than 100 destination marketing organizations and demonstrated a strong understanding of how tourism offices operate, how lodging tax-funded organizations are measured, and how to balance brand awareness with economic impact. Their strategy was the most cohesive and focused of the twenty-three submissions, and their recommendations tied back to specific VBA priorities as outlined in the Tourism Strategic Plan.
As a small team, VBA requires a partner that can provide strategic leadership, content planning, campaign management, reporting and execution support.
The VBA Board approved the proposed marketing services contract at the June 9, 2026 VBA meeting.
Staff is seeking approval to enter into a FY27 Professional Services Agreement with Sparkloft Media.
Cost: Not to Exceed $175,000
Funding Source: Visit Broken Arrow
Requested By: Makala Barton, Tourism Manager
Approved By: City Manager's Office
Attachments: Professional Service...
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