Broken Arrow City Council
Meeting of: 04-15-2025
To: Broken Arrow City Council
From: Visit Broken Arrow
Title:
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Consideration, discussion and possible approval of selection of Clarity of Place as the consultant for the Visit Broken Arrow Five-Year Strategic Plan
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Background:
Staff published a Request for Proposals (RFP) for a five-year strategic plan for Visit Broken Arrow. The goal of the strategic plan is to organize strategic goals and implementation strategies to guide future tourism marketing and destination development efforts, as well as identify potential opportunities and recommendations for tourism specific economic growth.
The RFP was made public via the City of Broken Arrow website bids page and was also sent to multiple regional, state and national tourism organizations and associations for distribution. Ten (10) proposals were received from a variety of firms all over the country. The proposals included a wide range of skills, expertise, methodologies, and recommendations and a range of bids from $39,825 to $174,384.
Visit Broken Arrow staff thoroughly reviewed and vetted each proposal that was received. A review committee then conducted virtual interviews with the top four candidates. After a thorough reference check, VBA staff selected Clarity of Place.
Clarity of Place has a proven track record of success. VBA staff contacted tourism leaders from communities they've previously worked in-such as Lubbock, TX; Rockwall, TX; and Fresno, CA-and the feedback was overwhelmingly positive. Known for their expertise in tourism strategy, Clarity of Place will partner on this project with Kimley-Horn, a respected national firm with a strong local presence in Broken Arrow. Kimley-Horn is well known and highly regarded in the community, having contributed to several successful projects for the City. This collaboration ensures the project benefits from both specialized tourism insight and in-depth local and regional infrastructure kno...
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