Visit Broken Arrow
Meeting of: 05-12-2026
Title:
title
Consideration, discussion, and possible approval of utilizing Zartico for tourism tracking data
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Background:
At the April VBA meeting, staff requested approval to research and evaluate software platforms to assist in tourism data tracking, economic impact analysis and visitor insights.
Over the course of the month, staff researched and met with several companies and found that Zartico is able to provide the most relevant data and reporting. As Visit Broken Arrow continues to evolve alongside the rapid growth of Broken Arrow, it is increasingly important that we strengthen our ability to measure, analyze, and communicate the impact of tourism within our community, and Zartico will allow us to do just that.
The first agreement is a 12-month period and will include thorough training for VBA staff. During this time, staff will also compare data received from Placer with data from Zartico and determine if both platforms are still necessary. It is expected that the software will become a standard annual cost to be added as a line item within the VBA budget.
City Leadership has recommended use of reserve fund balance to secure the software immediately, rather than waiting for the new fiscal year.
Cost: $25,000
Funding Source: Visit Broken Arrow
Requested By: Makala Barton, Tourism Manager
Approved By: City Manager’s Office
Attachments: none
Recommendation:
recommend
Approve the utilization of Zartico for tourism tracking data.
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