Broken Arrow City Council
Meeting of: 02-20-2018
To: Mayor and City Council
From: Office of Tourism
Title:
title
Approval of and authorization to execute a Professional Consultant Services Contract with Destination Services, LLC to continue the implementation of the Strategic Plan for the Convention and Visitors' Bureau
End
Background:
Young Strategies and Destination Services, LLC completed an extensive destination tourism asset inventory for Broken Arrow January 17, 2017. The results from this study provided a Strategic Plan for the Convention and Visitors' Bureau (CVB). Some of the objectives provided in the Strategic Plan include:
* Assist the CVB staff in all Strategic Plan implementation strategies
* Provide staff instruction as it relates to strategy implementation
* Assist with the development of effective sales efforts as recommended by the Strategic Plan
* Assist the CVB with evaluating the success of various implementation plans
Destination Services, LLC is nearing the completion of the initial six-month strategic plan implementation contract. At this point time, the implementation momentum has accelerated with
the completion or near-completion of the following:
* Board Member Job Descriptions
* Reviewed budget and identified areas that require adjustment
* Reviewed all current advertising efforts and special event commitments
* Reviewed sales position job description
* Reviewed Cvent agreement
* Reviewed community special event grant application and provided edits
* Reviewed evaluation form for grants and offered edits
* Prepared job descriptions for all board appointments
* Prepared trolley service RFP
* Draft RFP for advertising firm
* Developed budget revision document for review by City Manager
* Developed draft of 2018-2020 marketing plan
* Prepared draft media plan/social and traditional
* Contacted potential developer for new attraction
* Identified lever...
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