Visit Broken Arrow
Meeting of: 06-10-2025
Title:
title
Presentation of Inhouse Advertising’s annual update for Visit Broken Arrow
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Background:
Inhouse Advertising will provide an update on the work they have done for Visit Broken Arrow over the past year.
Inhouse Advertising has been working with Visit Broken Arrow to provide third party marketing services since their first RFP was selected in 2022, and the most recent annual contract was approved by council on July 15 of 2024.
Highlights of the year-in-review:
• New Website Build Out
• Instagram Rebuild
• Monthly Organic Posting
• Quarterly Guides
• Billboards
• Micro Influencer
• Bullseye marketing
• Digital advertising - SEO, social, targeted display, CTV
• Traditional advertising - TV, print, radio
• Creative design work
• Custom Product ordering
Cost: N/A
Funding Source: Visit Broken Arrow
Requested By: Makala Barton, Tourism Manager
Approved By: City Manager’s Office
Attachments: N/A
Recommendation:
recommend
No action required
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